A brand identity and content system created for Appleton-Bounds Consulting, designed to reflect Meg’s bold but approachable personality. The project focused on creating a visual identity that felt confident and professional, while still maintaining warmth and authenticity. Alongside the branding, I developed pitch decks and social content designed to bring consistency across every touchpoint. The result is a flexible and recognisable brand presence that feels polished, personable and full of character.